Proposal · June 2026 Website Design & Build · SEO · Answer Engine Optimisation

Oldest name in the market.
Newest site in the game.
Time to lead.

A brand new, fully optimised website for Sandstone Sales, paired with ongoing SEO and Answer Engine Optimisation. You have owned this domain since 2002, longer than either of your main competitors has existed. The plan turns that 20-year head start into the number one position for Sydney sandstone.

◆ The hard truth
Beaten by a site half your age
A competitor that only registered in 2020 now ranks for 21 of the 24 keywords we track, while Sandstone Sales does not rank at all for 10 of them. The difference is not the brand. It is the website.
See the comparison
Prepared for
Sandstone Sales
The Sandstone Sales Team · sandstonesales.com.au
Prepared by
Mitchell Galvin
Director, Fresh Digital · Performance digital partner
01 · Executive Summary

Your biggest advantage is being wasted

Sandstone Sales has the strongest foundation in the market. The domain has been live since 2002, which in Google's eyes is two decades of trust and authority that money cannot buy. Your closest competitors are far younger: Sydney Sandstone Supplies since 2017, and KLS Sandstone only since 2020.

And yet they are beating you. The reason is simple and fixable. They run modern, well structured WordPress websites built for search. Sandstone Sales still runs an old .php site with effectively zero optimisation, no structure for Google to read, and no content targeting the terms buyers actually search. The 20-year authority is there. The website is not letting any of it through. Fix the foundation and that head start finally starts counting.

You
Sandstone Sales
200224 years live
9keywords in Google top 10
10keywords not ranking at all
Oldest domain, weakest site
Competitor
Sydney Sandstone Supplies
20179 years live
9keywords in Google top 10
7keywords not ranking at all
Owns #1 for delivery and price
Competitor
KLS Sandstone
20206 years live
12keywords in Google top 10
3keywords not ranking at all
Youngest domain, leading the pack

Read that again. KLS has the youngest domain of the three and the most top-ten rankings. They have simply built their website properly. That is the whole gap, and it is the easiest kind to close.

⚠ The money keywords you are invisible for

Commercial searches where Sandstone Sales does not appear, but a competitor does
  • australian sandstone supplier, sandstone supplier nsw. Broad, high-intent supplier terms you should own outright. You are nowhere. KLS ranks page one.
  • sandstone tiles, sandstone cladding, sandstone steppers, sandstone crazy paving. Whole product categories with no page to rank. Each one is a buyer you never see.
  • natural sandstone sydney, sandstone cost per tonne sydney. Research-stage searches that lead straight to an order, and you are absent for both.
  • sandstone pool coping, sandstone retaining wall blocks. Nobody ranks for these yet. Open territory the new site can take first.
02 · Scope of Work

What's included in the programme

Two parts, one plan. First we build a fast, modern, fully optimised website to replace the old .php site. Then we run ongoing SEO and Answer Engine Optimisation on top of it, so the 20-year domain authority finally gets to work. The build is a one-off, the search work is monthly, and the same in-house team handles both.

1
New Website Design & Build
One-off · the foundation

A complete, modern replacement for the old .php site. Built fast, mobile-first, and structured for search from the ground up, so every page Google reads is working for you, not against you.

Custom modern build. A fast, professional site that matches the strength of a 20-year brand, not a dated template.
Built SEO-first. Clean structure, fast load, mobile-first, and proper on-page foundations baked in from day one.
Product and category pages. Dedicated pages for blocks, logs, pavers, steppers, cladding, tiles, walling and more, the pages you currently have nowhere to rank from.
Schema and structured data. Your products, location and business details marked up so Google reads them cleanly.
Enquiry and quote capture. Clear calls to action and forms that turn visitors into real orders.
Fast, secure hosting. Set up and handled, so the site stays quick and online.
2
Technical & On-Page SEO
Monthly · unlock the authority

With a clean site in place, we tune it to climb. Your domain authority is already strong, so the gains here come faster than they would for a younger competitor.

On-page optimisation. Titles, headings, copy and internal links tuned for the terms that bring orders.
Competitor-targeted strategy. We go straight after the terms KLS and Sydney Sandstone Supplies are taking from you.
Quick wins first. Terms already on pages two to four pushed up into the top ten where the clicks are.
Site health monitoring. Speed, indexing and errors watched every month.
3
Content & Category Expansion
Monthly · win the missing terms

The 10 keywords you do not rank for are mostly missing pages. We build the content that captures them, including the open-territory terms no competitor owns yet.

Category and product content. Sandstone tiles, cladding, steppers, crazy paving and more, each given a page built to rank.
Buyer-intent pages. Cost per tonne, natural sandstone, supplier NSW, the research searches that lead to orders.
Open-territory targets. Pool coping and retaining wall blocks, where nobody ranks yet, claimed first.
Ongoing useful content. Guides and articles that build authority and bring in steady traffic.
4
Answer Engine Optimisation
Monthly · be the answer

More buyers now ask Google or an AI tool "who is the best sandstone supplier in Sydney?" This work gets Sandstone Sales named as the answer. Full detail in the next section.

Structured FAQs. The real questions buyers ask about pricing, delivery, tonnage and product, answered for machines to quote.
Quotable, clean content. Written and marked up so answer engines lift you into the response.
Authority signals. Your business and product range made unambiguous to Google and AI tools.
AI visibility tracking. We watch where you surface in AI overviews, not just blue links.
5
Tracking & Reporting
Monthly · watch the gap close

The same competitor comparison you are reading now, every month, so you can watch yourself overtake KLS and Sydney Sandstone Supplies term by term.

Monthly rank and competitor report. Your positions against both rivals, with movement shown clearly.
Traffic and enquiry tracking. Calls and form enquiries recorded so rankings tie to real orders.
Plain-English summary. What moved, why, and what is next, with no jargon.
Monthly strategy call. A direct line to the team running the work.

Build once, grow monthly. The website is a one-off foundation. The SEO and AEO work runs every month on top of it, all from the same in-house Fresh Digital team and rolled into a single, plain-English report, so you always see exactly where you stand against the competition.

03 · Answer Engine Optimisation

Be the answer, not just a link

Google now answers questions directly at the top of the page, and more buyers are asking tools like ChatGPT "who is the best sandstone supplier in Sydney?" or "how much does sandstone cost per tonne?" Getting Sandstone Sales named as that answer is called Answer Engine Optimisation. It runs on the new website's clean structure, so you build for Google and AI at the same time.

Build structured FAQs around the real questions buyers ask before placing a sandstone order
Answer the practical questions on price per tonne, delivery, minimum orders and product types
Mark up products, pricing and location so Google and AI tools can read and quote them cleanly
Keep your product range, service area and contact details clear, accurate and current
◆ Why this matters now

The page is changing under your feet

More searches now end without a click, because Google or an AI tool answered the question on the spot. The suppliers that get mentioned in those answers are the ones with clear, well-structured content. Getting ahead of this now means Sandstone Sales is the name that comes up, whether the buyer is on Google or asking an assistant which supplier to use.

Buyer-question FAQs
The questions buyers actually ask about price, delivery and tonnage, answered the way they ask them.
Clean, quotable content
Structured so search engines and AI tools can lift you straight into an answer.
Authority that compounds
A 20-year domain plus clear content is exactly the trust signal answer engines reward.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
4.7★
From 67 verified Google reviews
40yr+
Combined director-level experience
Tailor-made strategies, never one-size-fits-all packages.
Simple, meaningful reports with metrics you'll actually understand.
Affordable pricing for real work, done by real people.
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
06 · Investment

Investment, in plain numbers

Two simple figures. A one-off website build, reduced from $5,000 to $2,500 + GST, and a monthly SEO and AEO fee of $1,290 + GST. There is no ad spend on top, this is organic search, so every dollar goes into building your position.

One-off · Website buildInclusion
Custom modern site, built SEO-firstIncluded
Product & category page structureIncluded
Schema & structured dataIncluded
Enquiry & quote captureIncluded
Fast, secure hosting setupIncluded
Website buildone-off $5,000$2,500 + GST
Monthly · SEO & AEOInclusion
Technical & on-page SEOIncluded
Content & category expansionIncluded
Answer Engine OptimisationIncluded
Competitor & rank trackingIncluded
Monthly report + strategy callIncluded
SEO & AEOper month $1,290 + GST
$2,500
saved on the website build
The website is half price because we know a properly built site is what makes the search work pay off. That saving is best put straight into the SEO and AEO that gets you ahead of KLS and Sydney Sandstone Supplies.

The bottom line. A one-off $2,500 + GST for the new website (reduced from $5,000), then $1,290 + GST per month for SEO and AEO. The monthly programme has a 3 month minimum commitment, enough time for the new site and the search work to take hold. After that it moves to month to month with 30 days notice, cancel any time. No ad spend, no lock-in beyond the first three months.

All fees are quoted in Australian Dollars and are exclusive of GST. The website build is a one-off $2,500 + GST (reduced from the standard $5,000 + GST), invoiced at project commencement. The reduced build price is offered on the basis of taking the ongoing SEO and AEO programme. The SEO and AEO fee is $1,290 + GST per month with a minimum commitment of three months, after which it continues month to month and may be cancelled with 30 days written notice. This is an organic search programme, so no advertising spend is required. Performance targets are objectives based on current ranking data and are not guarantees. This proposal is valid for 30 days from issue.

07 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions on scope or numbers.
02
Build the site
We design and build the new optimised website to replace the old .php site, structured for search from day one.
03
Launch & start SEO
The new site goes live and the monthly SEO and AEO work begins, going straight after the competitor terms.
04
Watch the gap close
Monthly competitor reports show you overtaking KLS and Sydney Sandstone Supplies, term by term.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

Proposal accepted

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226